Moving Lateral

I recently learned that the network is on a roll out for a steady PPC Campaign. Pay Per Click Advertising, for those who have no clue, is the opposite of Organic Search. WTF? Let me explain that in a short paragraph.

Search Engine Marketing has two methods, clients can promote their sites either thru Organic Search or Paid Search. Organic = free ; PPC = paid.  Organic is seen as the familiar numbered search result, while PPC is that prominent “sponsored listing” on the upper right hand side of a Google SERP.

Now back to the opening. I really didn’t want to apply for it. PPC, as what I’ve heard, is  tedious work. It’s a numbers game. Clients will give you campaign funds ($$$) and you’ll be responsible for their return of investment, search wise. Not unlike organic search, where link building efforts are seen after the next Google update, PPC I believe has the fastest ROI stats.

Nevertheless, I applied for the post. As a year old sworn SEO specialist, I need all the info and experience I can get. If all go well, I can now add another integral SEM skill to my resume. My market value’s gonna soar up now. Like what someone said, KNOWLEDGE IS POWER. Haha, keep on hustlin’ yo!

Wirelessly Saying…

Satisfied with my laptop so far. Definitely got my money’s worth. The only problem is that for Windows Vista users, the minimum memory should at least start at 2GB RAM. Mine’s 0.99, way far less. Somebody should have told me that before I made the purchase. Well, not that its mega-slow. It’s just a little slower than the work desktop I’m accustomed too.

Ooh I really need wireless connection. Remember when I said that I could log-on to Wi-Fi at the vicinity of my community? Forget that. I got connected just by chance and even there’s 10 more networks seen, all of them are password protected. There’s a free public Wi-Fi at the clubhouse though. Now if I could just stand the sight of obese elderly wearing bright speedo trunks, then maybe I can do a little blogging there. Bleh.

Speaking of blogs, Flickside is now rusting in its domain. It’s been two months since the last post. And they weren’t even good reviews. They’re just fillers. It’s my dream project man! And to think I’ve seen tons of films lately. Actually, I was at the French Film Festival at the Shang last Sunday. I went with Sarah, Zac, Nan on a French Film marathon and most of the movies deserve modest reviews. So much for calling myself a film critic.

Anyways, I can see Flickside rising up from the ashes. All I need is a wireless connection. Globe or SmartBro? The former is expensive, the latter scares me. I’ve never heard a good commendation of it. So I really need a good plan that’s just right for me. Not too pricey yet high in performance. Does such service exist? I hope so.

A little more patience for now. As soon as I get wireless, remember to visit the best movie review blog in the country. But until then, AU REVOIR!

Survival Of the Hippest

I can never really say that I know fashion, nor that I am fashionable. I don’t even come across as being trendy. Honestly, I don’t give a rat’s ass about it. But one thing I do know is looking and being totally cool, whatever the hell I’m wearing.

Most of the time it’s really all about attitude. Hey, I show up on the first day of the week with Long Sleeves and Sandals. It’s a mix-up of the corporate look versus the surfer dude. Specially now that I have a Dell Laptop (*wink :p), I kinda blur the yuppie look. For meetings, I just put on a classy black cardigan. Then when I out for lunch, I just roll my sleeves. See, my look fits my style. Not unlike some douchebags with blazers and ties. Totally douchie and gay both at the same time.

The rest of the week I try to mellow down on my office wear. Punk shirts and skinny jeans will do, together with my trusty Chuck’s and Vans sneakers. After all, our office doesn’t really require corporate dressing. Only when the C-level bosses visits is the time we all dress up looking pompous and highly-respectable.

Ok. Did I say I give a rat’s ass about fashion? I take it back now. Brand Neusense is an online retail store that sells great apparel that brings out the urban in every one. I plan to get some of their stuff especially these great hoodies. Again it’s about attitude. But if ever you require a bit of fashion sense, visit Brand Neusense. Like what the guys over there says, it’s survival of the hippest.

My New Laptop

Because work requires me to be online all the time, having a laptop is a necessity. So after countless online window shopping, catalog browsing and I badly need online mobility rants, I decided to purchase the laptop that perfectly suits my style and my budget. The product… the new Dell Inspiron 1420.

This model is the cheapest from the 1420 family. But for 38k, I believe I got more than my money’s worth. It came packed with Intel Dual Core with 1GB of RAM. It’s pre-installed with Vista Home (although I really wanted Vista Premium) and McAfee softwares. Best of all, it features the Dell Webcam Center!

banana. cinema paradiso. red mug. tj pogi.

Dell has this feature called the Wi-Fi Catcher. It strongly scans an area for wireless networks and connects you to it. Last night I used it and the laptop was able to capture almost 10 wireless networks in our condominium! Now I don’t have to pay for going wireless. Sweet!

Only thing that bothers is me is Dell’s longevity in terms of performance. Sure it maybe working great as I’m blogging right now, but I know for a fact that longevity isn’t Dell’s strong points. How do I know? Well I worked at Dell Tech Support before and all I kept hearing are bad customer feedback. Certain laptops end up showing the blue screen of death after only being used for a couple months. I certainly hope this particular 1420 of mine won’t end up the same way.

Anyways, I have a good laptop. This certainly is helpful with my SEO work and other online pursuits. Plus it has a one year warranty over at ElectroWorld. I drop this thing, and they’ll replace it.

Crossed out another from my wishlist. Next thing I’ll purchase, the only thing that I dream of every night, is a 9 foot longboard. Hang loose!

SMX ADVANCED – Search Marketing Heaven

US AUTO PARTS, INC will be represented by no other than the Macalua himself at the SMX Advanced as it is gonna be held June 3 – 4 in Seattle. No stranger to the who’s who of search, as clearly shown here, I’m sure Marc will probably rub elbows with the rest of the world’s top marketing minds. Imagine Search Engine Land without accessing a browser and exchanging thoughts with Danny Sullivan without populating a comments field.

As an SEO specialist in the Philippines, there is no other company/firm I’d rather be working for. I am proud to say that we have the best resources a specialist could ever want. And it’s not all about search. We have jobs in web marketing that are well sought overseas. Be part of our team, start by going here.